Google Is Changing How Phoenix Homeowners Find Contractors and Local Businesses Are Racing to Keep Up
In Phoenix, an air conditioner dying in the middle of the afternoon is not a research project. It is a problem. The homeowner grabs a phone, searches for Google is changing how Phoenix homeowners find contractors and local businesses. The company now offers multiple ways to judge a local business before reaching its website, including paid listings, Maps results, reviews, Local Services Ads, phone numbers, messaging options and booking features. Local Services ads can connect people directly with businesses through calls, messages and eligible bookings. In August 2026, Google switched from standalone Local Services to specific Performance Max ads focused on pay-per-lead targets for a few U.S. home-service firms. This change does not change where these ads will appear on Search and Maps. However, the broader lesson for Phoenix contractors is that showing up on Google and getting the job are not the same thing.
نشرت : قبل 24 ساعة بواسطة mike في Business Tech
In Phoenix, an air conditioner dying in the middle of the afternoon is not a research project.
The homeowner grabs a phone, searches for someone nearby, checks a few names and starts calling.
For th... [7867 symbols]
